TRIBE
TRIBE is a concept outdoor brand designed to unify diverse disciplines. Surifng, climbing, fishing, hunting, and exploration. All under one modern, community-driven identity.
BRANDING/Motion - 2025
Mission Statement
To create a unified outdoor brand that celebrates individual pursuits while reinforcing collective responsibility, to community, culture, and the environment.
TRIBE exists to remind adventurers that while paths differ, we move forward together.
Project Purpose
I sought to design a contemporary outdoor brand that speaks to a younger, multi-disciplinary generation. I wished for this brand to have purpose, so I established a strong environmental and social position within the brand identity.
For the wild ones
This motion piece transforms the TRIBE identity into a dynamic system of animated linework, iconography, and typography. Shifting terrain-inspired patterns reflect exploration while reinforcing TRIBE’s idea of individual paths forming a collective.
